RADIO AD FOR WACD

Finalists announced for year’s best radio ad (23-Apr-08)

The best radio ad of 2008 will be battled out between 50 ad agencies and radio stations as part of the national Siren Awards, which will be announced in Melbourne on May 9.

 THANKS TO Belgiovane Williams Mackay, Sydney for thinking of

us and caring about Road Trauma. 

They didnt win the Siren award this year, but made it to the very short list.

 

Other Australian Winners On Cannes Shortlist 

The RACV ad is one of three 2008 Sirens finalists and winners

that made it to the radio shortlist in Cannes this year, and one

of 11 Australian ads shortlisted overall.

The other two shortlisted radio ads were “Police Radio”, written

by Belgiovane Williams Mackay, Sydney, for

Working Against Culpable Driving,

and "Do I Sound Different?", written by Leo Burnett Melbourne

for SCOPE.

Chief executive officer of Commercial Radio Australia, Joan

Warner congratulated the winners and said it was great news

for the Australian radio industry.

“Being recognised internationally at such a top level is a

fantastic achievement and highlights how far Australian radio

ads have come in the past few years,” Ms Warner said.

The shortlisted Australian ads were: (listed by agency,

client and title)

CHE Melbourne, Nando's, "Animal Tester"

Spinach Advertising, Melbourne, ABC Shops, “Laughs for

Everyone”

Clemenger BBDO Melbourne, RACV, "Disclaimer"

Belgiovane Williams Mackay, Sydney, Telstra, "Everybody's Talkin'"

Belgiovane Williams Mackay, Sydney, Working Against Culpable Driving, "Police Radio"

Eardrum Sydney, Commercial Radio Australia, "Small Market"

Leo Burnett Melbourne, SCOPE, "Do I sound different?"

303 Group Perth, The Royal Life Saving Society, "Magazine”

Grey Melbourne, Transport Accident Commission, "Anne"

Grey Melbourne, Transport Accident Commission, "George"

Grey Melbourne, Transport Accident Commission, "Martin"

Siren Awards 2008 Craft Category Winner (Silver Trophy)

Studio:  Sound Reservoir, Sydney
Sound Engineer: Paul Taylor
Writer: Damian Fitzgerald
Client:   WACD - Working Against Culpable Driving                                  
Campaign Title:  “Police Radio”

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